Our partner Jose Luis Alvarez Alcala is a Mexican tree nurseryman, who has for decades been growing trees for reforestation projects. In 1997 he created Forests For Monarchs (FFM) also known as La Cruz Habitat Protection Program, an
innovative non-profit designed to restore the Monarch's forest habitat and at the same time give indigenous people a desperately needed source of wood for cooking, heating and building houses.
Jose Luis's Vision
Jose Luis realized that if he could find financial support to produce millions of tree seedlings to give away, he could persuade local farmers and other members of rural communities to plant them on portions of their land. This would
more trees in the ground, and would also provide impoverished communities with their own forests from which to harvest wood. There would be no need to disturb the few precious remaining acres of original monarch habitat.
Forests For Monarchs Impact
Jose Luis has been helping locals plant sustainable forest areas ever since he started Forests for Monarchs in 1997. These woodlots provide habitat for the monarchs and other wildlife and they protect fragile mountain soils. They are
sustainably harvested to meet the needs of the local people, such that the most sacred monarch over-wintering grounds can be preserved. Jose Luis' education initiatives in communities & schools have encompassed not only forest
ecology but also watershed protection, sustainable living and planning for future generations.
Our founder, Peggy Farabaugh read about Jose Luis Alvarez and the work he was doing through Forests for Monarchs. Because she created our company on a mission of forest conservation, and because we were already involved in restoring
monarch habitat in Vermont, Peggy felt we should develop a partnership with FFM and get serious about conserving the monarchs. That's how our Save the Monarchs tour was born. Read more about our monarch conservation efforts here: