Look Jeff, You're Famous!

Jeff and his claim to fame

The Power of Awareness

When we first started this monarch conservancy project, we knew a key pillar to success would be to spread the word. In order for a change to happen, people need to know that a change is necessary; intervention is necessary and knowledge is power.
You would think that raising awareness would be simple in our social media flooded climate. A post to Facebook would reach the eyes of hundreds and if they deemed it worthy of sharing, thousands. A quick and to-the-point blast to twitter would reach another thousand. Our website and blog would reach yet another; so, prospects were looking good.
Announcements were made, posts posted and blogs painstakingly pulled from the most creative corners of our minds until one day, Jeff was discovered. For those of you who somehow don't know, Jeff is our monarch champion mascot and he's pretty famous as of Wednesday when his picture first appeared in the Brattleboro Reformer.
A day later, an article appeared highlighting the need for monarch restoration and upping the ante on spreading awareness.
Jeff! Jeff! Can we have your autograph?
We at Vermont Woods Studio are extremely grateful to the local people, media and Jeff for getting the word out. We are very excited to continue reporting on our cohort of monarchs until they take flight and go off on their own in the world.
Don't Panic! That's not the end. Once our little Jeff and his cronies fly the coop, we will shed an honorary tear and then get back to work hatching plans to harvest more milkweed seeds to plant this fall. There is no time to waste people, we have monarchs to rehabilitate!
(This is part three of a four part blog series on our Monarch Butterfly Restoration Project)