What's 1% for the Planet?
One Percent for the Planet is a global non-profit whose members contribute at least 1% of their annual sales revenue to environmental causes. Their mission is to "activate an alliance of businesses financially committed to creating a healthy planet." It was founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies).
Creative credit: Gordon Johnson via Pixabay
Why Did We Join?
At Vermont Woods Studios we were founded for a specific purpose. It may sound odd but making beautiful wooden furniture was only our secondary purpose. Our primary purpose was - and is - forest conservation. Since the start we've been donating a portion of our proceeds to environmental charities that plant trees. We joined One Percent for the Planet, looking to increase our impact by collaborating with like minded people.
One Percent, That's All?
One percent may not sound like a big deal but in the furniture industry, profits are only about 5% of revenue. So 1% of revenue is about 20% of profits. That's a big deal, right? For example, if Wayfair donated 1% of their revenue ($13 Billion in 2020) that would be $130 Million. What are you waiting for, Wayfair? The planet needs your help.
100,000 Trees to Fight Climate Change & Create Habitat
If all goes well and we meet our revenue goals at Vermont Woods Studios this year, our 1% donation to partners like Forests for Monarchs will be enough to plant nearly 100,000 trees. We're excited about that impact as it will help fight climate change and restore habitat for wildlife. We hope you're excited too because after all, none of this would be possible without you. Thanks a million... together we're making the world a better place.