Background

Our partner Jose Luis Alvarez Alcala is a Mexican tree nurseryman, who has for decades been growing trees for reforestation projects. In 1997 he created Forests For Monarchs (FFM), also known as La Cruz Habitat Protection Program, an innovative non-profit designed to restore the Monarch's forest habitat and at the same time give indigenous people a desperately needed source of wood for cooking, heating and building houses.

Jose Luis's Vision

Jose Luis realized that if he could find financial support to produce millions of tree seedlings to give away, he could persuade local farmers and other members of rural communities to plant them on portions of their land. This would get more trees in the ground, and would also provide impoverished communities with their own forests from which to harvest wood. There would be no need to disturb the few precious remaining acres of original monarch habitat.

Forests For Monarchs Impact

Jose Luis has been helping locals plant sustainable forest areas ever since he started Forests for Monarchs in 1997. These woodlots provide habitat for the monarchs and other wildlife, and they protect fragile mountain soils. They are sustainably harvested to meet the needs of the local people, such that the most sacred monarch over-wintering grounds can be preserved. Jose Luis's education initiatives in communities and schools have encompassed not only forest ecology but also watershed protection, sustainable living, and planning for future generations.

  • A large group of monarch butterflies on a tree.

    Oyamel Trees

  • A man holding a tray of plants in a greenhouse.

    Jose Luis Alvarez

  • Cotton plants in a field.

    Restored Woodlot

Our Partnership

Our founder, Peggy Farabaugh, read about Jose Luis Alvarez and the work he was doing through Forests for Monarchs. Because she created our company on a mission of forest conservation, and because we were already involved in restoring monarch habitat in Vermont, Peggy felt we should develop a partnership with FFM and get serious about conserving the monarchs. That's how our Save the Monarchs tour was born.

A monarch butterfly is sitting on an orange flower.

More about Jose Luis

  • Jose Luis is a silviculturist in Mexico who has devoted his life to restoring the forested winter habitat of the Monarch butterfly.
  • With donations from people across the USA, Canada and Mexico, Forests For Monarchs has planted over 11 million trees.
  • During the winter, Michoacán, Mexico is home to the entire species of the Eastern Monarch Butterfly — including those that summer in Vermont.
  • Learn more in this BBC video and BBC radio interview by Saskia Edwards.
  • Two monarch butterflies perched on a yellow flower.

    What the 3 Amigos should really talk about today: monarch butterflies

    The Globe and Mail

    Read article 
  • A monarch butterfly on a flower.

    In Forest Debris, the Odor of Dead Monarchs

    The New York Times

    Read article 
  • A group of monarch butterflies are hanging from a tree.

    Defending the Monarch

    The Wall Street Journal

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