Cherry Wood: Will The Real Color Please Stand Up?
We have conversations with customers every day about the color of real cherry wood furniture. It’s no wonder! When I just googled “real cherry wood” well over 50 shades of red, brown and even yellow came up. Quite a variation, isn’t it? Truth be told, half of these images are NOT of cherry wood.
When the big American furniture companies started off-shoring their furniture in the 1980s they found it cheaper to use rainforest woods than cherry. But consumers love cherry. So they stained rainforest woods and gave them various trade names containing “cherry”. For example Makore, an increasingly rare African wood being illegally logged in Sierra Leone and Gabon has been sold under the trade name Cherry Mahogany (though Makore is not closely related to either cherry or mahogany). Worse yet, it’s listed as an endangered species due to illegal logging and exploitation by organized crime which has taken root in the global timber industry.
Many times customers come to Vermont Woods Studios looking to buy real cherry wood furniture that matches existing cherry pieces in their homes. After discussions and emailing pictures back and forth they are shocked to find that their “cherry” furniture from Bassett, Ethan Allen or other big “American” companies is not cherry at all but rubberwood, poplar or engineered hardwood.
At Vermont Woods Studios, our cherry furniture is indeed made out of real, solid North American Black Cherry wood. The color starts out as a light pink and slowly ripens to a rich reddish brown over time, as it’s exposed to light. Nina’s photo of the rocker above shows the range of natural cherry colors after the wood’s been exposed to light for a few months.
Are you interested to learn more? Find tons of information and photos of American made, real cherry wood furniture on our website & send us your questions on Facebook or in the comments section below.
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