Top 4 Reasons Why a Vermont Furniture Store Wants to Save the Monarchs

El Rosario Monarch Butterfly Preserve
This is the El Rosario Monarch Butterfly Biosphere Reserve I’ll be visiting next week.  It’s a World Heritage Site that provides over-wintering for almost the entire gene pool of the monarch butterfly.  It is under assault by illegal loggers.  Photo courtesy of El Rosario Monarch Butterfly Preserve.

At 7am on Sunday morning I’ll be boarding a flight to Morelia, Mexico. Woohoo! The trip evolved out of my obsession with forest conservation and the Monarch Butterfly. If you’re a frequent flyer on this blog, you’ve probably noticed we love environmental projects like this.

The other day, Megan (our ace Marketing Maven) suggested I try to boil down some of my previous blogs and summarize why a Vermont furniture store would want to help save the Monarch Butterfly.  So here goes… the Top 4 reasons are:

The Environment Is Important To Us

It’s not just me.  At Vermont Woods Studios we are a community of nature lovers, idealists, world travelers and outdoor enthusiasts.  Most of us grew up in rural places and have had much interaction with butterflies, birds and other critters throughout our lives.  Monarchs are such a big, beautiful butterfly!  They were everywhere in Vermont.  It used to be practically a right of passage for kids to collect them and watch their metamorphosis every August.  Now they are extremely rare and we worry about that.

The Environment Is Important To Our Customers

Our customers have many options as to where they buy their furniture.  Often times they tell us that when it comes to the final decision, with all else being equal, they are looking for an environmentally responsible company.  We are trying to live up to that.

We Want to Change the World

A Vermont Furniture Store's Green Team
Margaret Mead said: Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

Getting a paycheck is not enough for all the hard work that goes into making this Vermont furniture store a success.  We want to feel like our efforts matter.  Like there’s a purpose behind our work.

Planting milkweed in Vernon, Vermont | Restoring Monarch butterfly habitat
Milkweed.  We’ve been restoring Monarch habitat in Vermont.  But what difference will that make if the butterflies lose their over-wintering habitat in Mexico?

Changing the world is a little hard to get our arms around though.  But we can change a little part of it:  like restoring habitat for the Monarchs.  And that’s totally possible because in Vermont, Monarch habitat is primarily one plant, milkweed.  It’s easy… we collect milkweed seeds in the Fall and plant them in the Spring.  This year we’re hoping to have a sizable plot of milkweed habitat in the backyard here at Stonehurst.

We Believe Business Has a Responsibility to Make the World a Better Place

With our business behind us (founded on the mission of forest conservation) we don’t have to stop at planting milkweed in Vermont.  We can extend our conservation efforts.  We know that Monarchs don’t spend their winters here– they migrate to Mexico and roost in evergreen (oyamel) trees in the mountains of Michoacan.  Those oyamel trees are being illegally logged and the Monarch’s habitat is disappearing.

What difference does it make if we restore their habitat here in Vermont?  The species will still go extinct if they lose their winter habitat.  So that brings me back to my trip to Mexico. I’ll be working with Jose Luis Alvarez of the La Cruz Habitat Protection Program to help conserve existing forest habitat and replant what’s been destroyed.  You can find details here in last week’s blog.  By the way, there’s still time to join me on this adventure!


I’d love to hear what you think about butterflies, business and changing the world.  Please comment on Facebook or in the section below.  Thanks for reading.

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

You, Me & 100 Million Monarch Butterflies

Monarch Butterflies in Michoacan, Mexico
Monarch Butterflies in Michoacan, Mexico.  2016 tours are still available through Spirit of Butterflies Tours in coordination with Forests for Monarchs founder Jose Luis Alvarez.  Photo courtesy of Homero Gomez Gonzalez.

One of Earth’s Greatest Natural Wonders

Right now at this very moment, one of earth’s most amazing natural wonders is taking place in Mexico.  Nearly 100 million monarch butterflies from all over the USA and Canada have migrated south to the mountains of Central Mexico where they are over-wintering prior to their return flight this Spring.  We’ve described the Monarch migration in previous blogs– it’s the most complex migration pattern of any known species on earth.

A Monarch butterfly we reared in Vermont
A Monarch butterfly we reared at Stonehurst, here in Vermont.  She could well be one of those in the photo above after making a 3000 mile migration from VT to Mexico last Fall.

Monarch Butterflies Are on the Brink of Extinction

Over the past 20 years the monarch population has declined by 90 percent.  During the winter of 1996-1997, scientists estimated there were a billion monarchs over-wintering in Mexico.  An estimate from last year found only about 35 million, a number so low that several environmental organizations are petitioning the U.S. Fish and Wildlife Service to classify monarch butterflies as “threatened” under the U.S. Endangered Species Act.

Reforestation of Monarch Habitat by LCHPP
Reforestation of the Monarch Habitat  in Michoacan, Mexico is being led by Jose Luis Alvarez of the La Cruz Habitat Protection program LCHPP (aka Forests for Monarchs).  I’m heading to Mexico in late February to work with Jose Luis.  You should join us!

You Can Help Save Them

Love nature?  Here are a couple ways you can help save the amazing Monarch butterfly from extinction:

Help Restore Monarch Habitat in the USA and Canada

Monarchs need milkweed and nectar plants to survive and thrive during the summer months they spend in the US and Southern Canada.  We’ve written many blogs about how to plant milkweed and we even have milkweed seeds we’ll be happy to send you if you’d like to get involved.

Help Restore Monarch Habitat in Mexico

At Vermont Woods Studios we’ve allied with the La Cruz Habitat Protection Program LCHPP in an effort to Plant a Million Trees every year in the Monarch’s overwintering area in Michoacan, Mexico.  I’ll be writing more about LCHPP, a leading organization in the race to save the Monarch, but for a glimpse of their work check out this video.

Join us on the Spirit of Butterflies tour Feb-March 2016
Join us on the Spirit of Butterflies tour Feb-March 2016. Photo courtesy of Homero Gomez Gonzalez.

Spirit of Butterflies Tour

For the adventurous nature lover, here’s another way to help save the Monarchs.  Contact Maraleen Manos-Jones who works with LCHPP and sign up for the trip of a lifetime: a tour of the Monarch butterflies over-wintering forest habitat in Michoacan, Mexico.  Leading the tour will be Jose Luis Alvarez, co-founder of LCHPP and renowned expert on Monarchs and reforestation of their habitat. I’m taking the tour at the end of February… why don’t you join me?  I’ll provide details in my next blog but in the meantime, you can check out what other travelers have said about visiting monarch over-wintering sites on TripAdvisor.

I took this photo 15 years ago when we were rearing wild monarchs in Vermont.
I took the photo of Kendall 15 years ago when we were rearing wild monarchs in Vermont.  Now there are none to be found.  Check out the link to National Geographic’s film about the monarch story.

Why Does A Furniture Company Care?

Vermont Woods Studios was founded on a mission of forest conservation.  From the beginning we set out not only to provide our customers with the best value & quality for Vermont made wood furniture but also to conserve the forests that provide wood for furniture.  That mission of forest conservation coupled with my history of studying Monarchs with Kendall and Riley when they were little, made this project with LCHPP and Spirit of Butterflies a perfect fit.  I hope you’ll join us as we work to help bring this iconic species back and conserve them for future generations.

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

Look Jeff, You’re Famous!

jeff-reformer-1 (1)
Jeff and his claim to fame

The Power of Awareness

When we first started this monarch conservancy project, we knew a key pillar to success would be to spread the word. In order for a change to happen, people need to know that a change is necessary; intervention is necessary and knowledge is power.

You would think that raising awareness would be simple in our social media flooded climate. A post to Facebook would reach the eyes of hundreds and if they deemed it worthy of sharing, thousands. A quick and to-the-point blast to twitter would reach another thousand. Our website and blog would reach yet another; so, prospects were looking good.

Announcements were made, posts posted and blogs painstakingly pulled from the most creative corners of our minds until one day, Jeff was discovered. For those of you who somehow don’t know, Jeff is our monarch champion mascot and he’s pretty famous as of Wednesday when his picture first appeared in the Brattleboro Reformer.

A day later , an article appeared highlighting the need for monarch restoration and upping the ante on spreading awareness.

Jeff! Jeff! Can we have your autograph?

We at Vermont Woods Studio are extremely grateful to the local people, media and Jeff for getting the word out. We are very excited to continue reporting on our cohort of monarchs until they take flight and go off on their own in the world.

Don’t Panic! That’s not the end. Once our little Jeff and his cronies fly the coop, we will shed an honorary tear and then get back to work hatching plans to harvest more milkweed seeds to plant this fall. There is no time to waste people, we have monarchs to rehabilitate!

(This is part three of a four part blog series on our Monarch Butterfly Restoration Project)

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.

Ready For Take-off: Monarch Butterfly Migration

monarch butterfly chrysalises
Two chrysalises housing monarch pupa

Vermont Woods Studios Prepares Monarchs for Take-off

On a beautiful day straddling the line between August and September, we huddled on the deck of Vermont Woods Studios at our Stonehurst property. Five adults and two children all gazing in mirrored excitement at the progress of our monarch caterpillars as they forge their ways into butterfly-hood.

“I’m going to name him Jeff!” One of the young boys informed the group as Peggy Farabaugh, the CEO of Vermont Woods Studios and head caterpillar-rearer, gently scooped up two prized caterpillars and secured them safely in a jar for the boys to bring to their grandmother’s.

It has been two weeks since the arrival of the caterpillar babies (or larva) and already they are well on their way to adulthood. However, their transformation is far more magical than that of any other aging process. They came to us as tiny creatures no bigger than a grain of rice and have rapidly transformed into vibrant, two inched beauties that scuttle about their mesh hamper confinement eating milkweed and maturing with natural grace.

It is marvelous to watch the caterpillars inch their way to the top of the hamper and methodically suspend themselves upside down in a J shape. This is a signal to the world that the caterpillars are ready to enter the pupa or chrysalis stage of life. The caterpillars work tirelessly in this J-shape to molt their skin and transform their outer appearance into the grass green, gold speckled chrysalis.

“I wonder what they’re doing in there all the time.” Peggy mused, affectionately grooming the caterpillar habitat. The allure of mystery gripped us all as we watched the beautiful chrysalises hang, cautiously enveloping the transforming caterpillar.

In about two weeks the chrysalises will have turned black and the monarch butterfly will be ready to emerge with damp, fledgling wings. In the short span of two hours, the monarch’s wings will dry and it will be lusting for flight. Thus our babies will leave us and safety of the Stonehurst deck.

However, it won’t be a sad day, for on this day we will have reached our goal. With the help of Orley R.  “Chip” Taylor, founder of the Monarch Watch program at the University of Kansas, we will have completed cycle one of the Monarch Restoration project. The Vermont Woods Studios company developed an objective: to help restore the monarch population. Success is heavily contingent on three pillars: milkweed restoration, healthy, migration-ready monarchs and continued research.

Last October and November, Peggy and the Vermont Woods Studios staff went out in search of milkweed. Pods gathered along route 142 were brought back to the studio where seeds were harvested and packaged for distribution.

Seeds were distributed to local gardeners and nature enthusiasts, clients and planted on the Stonehurst property. 1 in 100 milkweed seeds strewn across the earth will produce a plant. Because of these small odds, we chose to carefully plant 80 seeds on the Stonehurst property yielding 80 viable milkweed plants.

Along with learning the importance of carefully planting the milkweed seeds, the Vermont Woods Studios staff have also developed important information for rearing monarch caterpillars:

  • Whenever it is possible, raise the caterpillars in a terrarium
  • Do not allow direct sunlight to hit the terrarium
  • Monarch caterpillars grow quickly and this process can be messy, so cleaning the terrarium frequently is a must
monarch caterpillar on milkweed
One of our monarch caterpillars getting ready to transition into a chrysalis

Once our monarchs are ready for flight, we have one last piece of the puzzle to put in place before we can call the project a success. Chip founded Monarch Watch in 1992 and has been studying monarch migration since 2005. The eastern monarchs born at the end of the summer months have the innate task of migrating to Mexico. This migration will take four generations of monarchs.

Our Stonehurst monarchs will fly just a portion of the way and then stop to lay eggs and die as the new babies begin the growing process and mature to fly their portion of the trip. This process will repeat until the final generation sails over sunny Mexico and makes themselves comfortable for eight to nine months when the United States is again habitable for the return of the monarchs.

How did people come to have such intimate detail about the migration pattern of these tireless creatures? The answer to this is evolving through research, which brings us to the final stage of the project: tagging the monarchs.

Before our monarchs take flight, we will place a small, adhesive tag, provided by Chip and his team on the wings of our monarchs. These tags will signal researchers to know where the monarchs came from and provide other valuable research that will continue to help rehabilitate the monarch population.

As we stand on the deck, without a chill in the air and watch the chrysalises form, we know the journey our caterpillars have before them. We discuss tagging the butterflies with nervous laughter, none of us having ever done it before; but were willing to try because we know that it is one key step in encouraging the comeback of these magical creatures.

(This is part two of a four part blog series on our Monarch Butterfly Restoration Project)

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This blog is written by your friends at Vermont Woods Studios. Check out our Vermont made furniture and home decor online and visit our showroom and art gallery at Stonehurst, the newly restored 1800s farmhouse nestled in the foothills of the Green Mountains.