The “Made in America” Holiday Shopping Challenge is about a pledge to buy American made gifts this holiday season. That means making a promise to look at the tags on everything you buy for Christmas, Hanukkah, Kwanzaa and other holidays and an effort to buy “American Made”.
It’s a pledge to think about locally made gifts, handmade gifts and items that will support people and businesses in your community.
It’s an experiment to see if people like you and I can use the power of our purchasing choices to make a difference in our communities by creating jobs.
What is the Made in America Holiday Shopping Challenge?
Early last year we began to notice a movement of people wanting to buy American made products. Soon after Diane Sawyer and ABC News established the "Made in America" series. The series was citing some amazing statistics like this: if each American spends just $3.33 on American made goods this year it would generate 10,000 jobs.
Inspired by the TV series our staff member Dennis Shanoff recognized that pairing the Made in America movement with the holidays could make a difference. In the Vermont Woods Studios office, we committed to having an American made holiday office party consisting of a Yankee Swap with American made products. Noting the difference we could make with just a small business' office party, we reached out to our friends, neighbors, and customers across the United States. We wanted to have an impact, the kind of impact Diane Sawyer was talking about on ABC News. We wanted to support our country's economy by purchasing the goods made right here in the United States, and that's how the Made in America Holiday Shopping Challenge was born.
Soon after, our Made in America Holiday Shopping Challenge caught the eye of the producers at ABC News, and we were invited to join Diane Sawyer in an episode of the Made in America series! Watch our Staff and Our Challenge from 2011 on ABC World News Tonight with Diane Sawyer.
This year we are continuing with full force. Join the movement, buy American made products, and spread the word!
How Many Jobs Could Be Created If Americans All Purchased American Made Holiday Gifts This Year?
Would you believe almost 5 Million jobs? The National Retail Federation predicts Americans will spend about $462 Billion this holiday season. In comparison, ABC news noted that US college students spent about $46 Billion in back to school shopping this year, an amount that they calculated would generate half a million jobs. Holiday spending will be 10X more than back to college spending, so following ABC's logic, it could generate 4.6 million jobs. We really could make a difference!
**We know there are lots of other considerations to be factored in and this is not a scientific calculation by any means, but it does give one an idea of the considerable power American consumers have at the cash register. 4.6 million jobs is over half of the total unemployment in our country.
Join Us! Pledge To Buy American Made Holiday Gifts And Help Spread The Word!
Here is how you can support the pledge and join us in spreading the word about our Made in America Holiday Shopping Challenge:
1. Like us on Facebook. Stay connected to us throughout the holiday gift buying season. We'll offer our support through making our followers aware of the variety of American made holiday gift ideas that are available.
2. Visit our blog. We will be sharing ideas, research, and findings about buying American made holiday gifts.
3. Follow our American Made Pinterest Board. This is the easiest place for us to store gift ideas for you to repin and save to your own boards.
4. Pledge a portion of your holiday gift buying budget to American made products. Any amount helps, even spending $50-$100 can create around 200,000 jobs!
Let's see if we can make a difference buying American made gifts for the holidays. Make a pledge to buy American. Write about it in your blog. Share it on your Facebook. Repin products on Pinterest. Write an article for your local newspaper. Email it to your Mom. See if your friends and co-workers will jump on board too. I think we can do it!
Watch Our Staff and Our 2012 Challenge on ABC World News Tonight with Diane Sawyer
Watch our 2011 feature on ABC World News Tonight with Diane Sawyer